Religious Studies of the Media

Religious Studies of the Media

Analysis of Evangelists’ Propagation Methods on Social Media

Document Type : Original Article

Author
Assistant Professor, Media Management Department, Faculty of Media Management, University of Religions and Denominations, Qom, Iran
Abstract
Objective: This research investigates the strategies employed by evangelists in propagating religious content on social media platforms.
Methodology: A qualitative content analysis was conducted, examining 60 pages of diverse evangelical materials. The analysis involved multiple stages to identify key strategies and patterns.
Findings: The study reveals that evangelists systematically employ audience analysis, content creation, dissemination, and interaction strategies to achieve their proselytizing objectives.
Discussion and Conclusion: This study contributes to the understanding of the intersection between religion, media, and proselytization efforts in the digital age, offering insights into the ecosystem of religious media.
Keywords

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