Religious Studies of the Media

Religious Studies of the Media

Typology of Social Media Platforms in Accepting Cultural Understanding

Document Type : Original Article

Authors
samira khatibzade 1
mahmoud moradi 2
1 Assistant Professor of Cultural and Media Management Department, Faculty of Culture and Communication, Soore University, Tehran, Iran
2 PhD student in media management, Department of Cultural and Media Management, Faculty of Culture and Communication, Soure University, Tehran, Iran
10.22034/jmrs.2024.209307
Abstract
Objective: The aim of this research is to provide criteria for determining the capacity of social media platforms to accept cultural understanding.
Research Methodology: Data collection was conducted through library studies, and an analytical-descriptive approach was used for data processing.
Findings: This research introduces the interactive environment provided by social media platforms, which manifests in various features and capabilities, as a means for intercultural interaction and considers it a starting point in the process of cultural understanding. Additionally, by looking at the honeycomb model of social media, relevant characteristics related to cultural understanding were selected and explained.
Discussion and Conclusion: The results of this research include identifying and typologizing the platform capacities of social media in creating or negating cultural understanding.
Keywords
Honeycomb Model
Cultural Interaction
Cultural Understanding
Subculture
Social Media
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Religious Studies of the Media
Volume 6, Issue 23
Autumn 2024
Pages 66-86