Objective: This article, titled "The Future of Media Management in Light of the Impact of Artificial Intelligence and New Media on Religion," has been written to address a novel topic. Given the significant advancements in the field of artificial intelligence and new media technologies, the role and impact of these two factors on religion and media management are of high importance. This research aims to achieve effective and useful results for individuals and organizations involved in media management by addressing the mentioned issues.
Research Methodology: The research employs a qualitative method using future scenario writing to explore the impact of artificial intelligence and new media on religion and the future of media management. Discussing its challenges will also assist media managers in finding the best strategies for utilizing artificial intelligence and new media in media management, thereby contributing to knowledge development in this area.
Findings: Based on the findings, with the rapid and increasing growth of technology in the near future, it seems we will witness an interdependence and influence among media. In other words, we will observe the impact and utilization of this technology (artificial intelligence) in most information sources and communication channels for transmitting various types of messages (both religious and non-religious) to target audiences through different media channels.
Discussion and Conclusion: Ultimately, this article aims to provide guidance for future media managers by examining and referencing the applications or functions of artificial intelligence across various media industries, while also suggesting recommendations for other researchers.