Religious Studies of the Media

Religious Studies of the Media

Ethical Challenges of Artificial Intelligence in New Media and Strategies for Addressing Them

Document Type : Original Article

Author
ameneh kalateh aghamohammadi
PhD student in media management, Department of Media Management, Alborz Campus, University of Tehran, Tehran, Iran
10.22034/jmrs.2024.205457
Abstract
Abstract 
Objective: Media is one of the most affected industries by technological changes. The applications of artificial intelligence in the media industry encompass a wide range. On the other hand, AI can also have many negative consequences. In fact, anything that is fully automated can be subject to misuse. One of the organizational protective measures against the dangers of AI, and perhaps the most critical first step to prevent these outcomes, is the ethics of artificial intelligence. This paper first examines the ethical challenges in the media industry and then explores strategies for addressing these ethical challenges. 
Methodology: This article adopts a review-analytical approach, providing evidence and analysis of the subject. Data were collected through library methods and by referring to academic and electronic sources. The analysis of the data was based on structured reasoning and inference. 
Findings: The review indicates the ethical challenges facing the media industry in relation to artificial intelligence, which include: privacy preservation, data monitoring and protection, bias (lack of neutrality)., contributing to the occurrence of riots and jeopardizing public security, elimination of media jobs, devaluation of human worth, economic power monopolization, disputes over ownership of media products, and the proliferation of deepfakes and misinformation. 
Discussion and Conclusion: Identifying ethical challenges alone is not sufficient; it is essential to devise solutions for them. Drafting enforceable laws, conducting ethical audits, and utilizing digital media literacy are considered as strategies to address the ethical challenges of artificial intelligence. 
Keywords
artificial intelligence
media industry
technology
ethical challenge
machine learning
strategies for addressing challenges
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Religious Studies of the Media
Volume 5, Issue 20
Winter 2024
Pages 52-87