Abstract
Purpose: To critically examine the representation of factors affecting childbearing in TV commercials with a religious approach, which include individual, social, and cultural factors.
Methodology: The approach of this research is qualitative. In this study, using the semiotics method, ten advertisements were somaticized with a targeted method and the Islamic view on childbearing was discussed.
Findings: In this study, the scenes and dialogues of ten commercials that were purposefully selected based on the Islamic point of view with the semiotics method, the factors of reducing childbearing in them were investigated.
Conclusion: With the semiotics of ten TV ads that were selected purposefully, it was observed that despite the approval of the laws and policies of the population and notification to the radio and television regarding the broadcast of ads and television programs that advertise childbearing, in these ten ads that were selected as samples, the symbols and Signs of fertility reduction factors were observed.